I read an article about a new cupcake business to open in Massachusetts. I appreciated how the owner, Kasey Thibeault, indirectly made a connection between comfort food and recession. She says, "It’s like a mini-vacation when you eat a cupcake. They’re fun and versatile, and there are many flavors, colors, and designs." This connection has been uncovered in various news articles which Tod Wilson, owner of Mr. Tod's Pie Factory in my hometown of Somerset, New Jersey, made reference to on the premier of ABC's Shark Tank.
SFC is also aware of this connection which we interpret as a great opportunity in our area and we have included such articles in our own business plan. In fact part of our business philosophy sums up this thought: "SFC [will] conveniently offer top quality cupcakes with unique flavors and decorations—an affordable luxury in a climate of financial hardship, a simple treat to lift spirits."
Hoping to make people smile,
Joi @ SFC
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